Summary:
In this episode of the Produce Moms Podcast, host Lori Taylor talks with Monica Moreno Arellano, Chief Marketing Officer of Grupo PM, about promoting fresh produce—especially USA Pears—across Mexico and Latin America. They explore how trade relationships influence consumption, why fruits and vegetables hold cultural importance in Mexican society, and how U.S. commodity boards support growers and marketing efforts. Monica offers practical perspectives on challenges and opportunities in the produce sector, stressing the need for clear consumer education, appreciation for growers’ work, and consistent promotion of healthier eating habits. The conversation closes with reflections on emerging trends and ongoing initiatives to keep produce top of mind for new generations.
Takeaways:
- The Produce Moms mission focuses on increasing fruit and vegetable consumption through outreach and education.
- Grupo PM has actively promoted USA Pears for 35 years, building awareness and demand in the region.
- Mexico is an essential market for U.S. agricultural exports, creating mutual benefits for growers on both sides of the border.
- Produce is tied to cultural identity in Mexico, where fresh fruit and vegetables are integral to daily diets and traditions.
- Consumer education about varieties, seasonality and usage helps acceptance and repeat purchases.
- Trade between the U.S. and Mexico supports supply stability and access to a wider range of produce year-round.
- The pandemic underscored the role of healthy eating and renewed interest in fresh, nutritious options.
- Engaging younger consumers is critical for sustaining long-term produce consumption trends.
- Sharing the story of growers and production practices strengthens marketing and builds consumer trust.
- The produce industry continues to evolve with shifting trends, retail innovations and targeted promotional strategies.
Chapters:
00:00 Introduction to the Produce Moms Podcast
03:01 Monica Moreno Arellano and Grupo PM
06:01 Impact of Promoting USA Pears in Mexico
09:08 Cultural Connection to Produce Consumption
12:06 The Role of Trade in Produce Supply
15:04 Understanding US Commodity Boards
18:13 The Importance of US Produce in Mexico
21:07 Looking Ahead: Trends in Produce Consumption
24:02 Closing Thoughts and Reflections